Sulzer's New Brew
Executive Summary
Orthopedic suppliers have tentatively explored the opportunity in biologics for years. Now, one leading suppliers, SulzerMedica, is launching a dedicated business designed to focus on the opportunity. For Sulzer, biologics represent a promising new technology that could revitalize an orthopedic business beset by pricing and commmoditization pressures. But biologics also will require Sulzer to manage its business differently than medical device companies historically have.