SunSpots
This article was originally published in The Tan Sheet
Executive Summary
Indico Technologies launching sun-sensitive stickers in drug and grocery outlets in preparation for the Memorial Day weekend holiday. The round, adhesive stickers, to be worn on the skin, contain photochromic material that changes color after a certain amount of exposure to UVB rays. A full promotional campaign will follow the product launch with cable TV and consumer print ads. The product will be available in three SKUs aimed at young children, children and adults with a suggested retail price of $5.79 for a 20-sticker box