Key Brand's V One TV and print ad campaign features Rachel Hunter.
This article was originally published in The Rose Sheet
Executive Summary
KEY BRANDS V ONE AD CAMPAIGN WITH RACHEL HUNTER will begin mid-September the Los Angeles-based company announced Sept. 6. Hunter will serve as the spokesmodel for the five-SKU hair care line, appearing in both print and TV spots for the products. Key Brands said it expects V One to generate $40 mil. in first-year sales. The line, which comprises three shampoo/ conditioner formulas and two daily treatments, is available now in mass market outlets.