Marketing in Brief: Bath & Body Works
This article was originally published in The Rose Sheet
Executive Summary
Bath & Body Works: Protective Anti-Bacterial hand lotion "kills germs on contact and keeps them away for hours," while wheat germ oil provides softening benefits, Bath & Body Works said. The lotion is available in seven scents, including Sun-Ripened Raspberry, Chuckleberry and Kitchen Lemon. A 2 oz. bottle will be priced at $3.50. The lotion joins Instant Anti-Bacterial hand gel, which was launched in February, and Moisturizing Anti-bacterial liquid soap, which debuted in July 1996...