African-American women prefer prestige fragrances; top choice is White Diamonds.
This article was originally published in The Rose Sheet
Executive Summary
AFRICAN-AMERICAN CONSUMERS' H&BA SPENDING POWER THREE TIMES HIGHER than their Caucasian counterparts, Carson, Inc. President and Chief Operating Officer Joyce Roche told the World Perfumery Congress in Cannes, France May 29. While on average, African Americans earn "approximately 35%" less than Caucasians, "numerous studies" have shown they "spend up to three times as much of their disposable income on health and beauty aid products," she said. Within the $2 bil. African-American personal care market, hair care is the largest category, estimated at $1.2 bil. in annual sales, followed by fragrance at $700 mil., cosmetics at $400 mil. and skin care at $100 mil.