Dial's Freeman buy leads to creation of fifth arm to oversee personal care.
This article was originally published in The Rose Sheet
Executive Summary
FREEMAN TO OPERATE AS DIAL PERSONAL CARE DIVISION in charge of Dial Corp.'s bath and body line Nature's Accents, as well as Freeman's eponymous bath and body products and additional foot, skin and hair care offerings. Dial announced the acquisition of Beverly Hills, Calif.-based Freeman Cosmetic Corp. June 1. Under the purchase agreement, Freeman would become a fifth arm for Dial, whose other four businesses oversee the Dial antimicrobial products, Renuzit air fresheners, Armour Star canned meats and Purex laundry detergents. Freeman will also supervise any personal care acquisitions, which Freeman said it is "actively pursuing" in collaboration with Dial.