Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Limited-edition Honeysuckle Splash fragrance spray debuting in February as part of the company's spring color story, Playful. The feel-good scent contains orange blossom for joy and good luck, neroli to lift spirits and lily-of-the-valley for happiness. Suggested retail is $25 for a 1.7 oz. bottle. Inspired by "the beaches and lifestyles of Saint Tropez, Palm Beach and South America," the Playful color story is divided into three collections: pink-dominated Play, coral-suffused Smile, and Laugh, a palette of mauves. Shade names include Sunny Shine, Pink Tickle and Funtime