Church & Dwight Pursues Market Share In New Year After Strong 2012
This article was originally published in The Rose Sheet
Executive Summary
Church & Dwight will increase its marketing spend in 2013, focusing on the launch of innovative, premium products under power brands, the firm reports during its fourth quarter and full year 2012 analyst call Feb. 5. Firm invested more than $100 million in marketing in fourth quarter, up nearly 3% over the prior-year period.