NPD Identifies Drivers, Opportunities In Anti-Aging Skin Care
This article was originally published in The Rose Sheet
Executive Summary
In a recent survey by market research firm NPD, over half of anti-aging facial/neck moisturizer, serum/treatment and toner/clarifier users said they planned for purchases in those categories, targeting specific brands and products. The firm’s findings provide insight into the value of marketing and outreach and highlight opportunities in some categories.