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Rxcentric takes Ventiv's services to Internet

Executive Summary

Rxcentric Inc., a company that provides physicians with free Internet service and medical information, will make Ventiv Health's marketing, sales, and research solutions for the pharmaceutical and life sciences markets available through the Internet. Ventiv invested (uf)$2mm up front in Rxcentric for a minority equity position, will pay milestones based on physician recruitment, and share revenues generated under the multi-year deal.
Deal Industry
  • Digital Health
  • Pharmaceuticals
Deal Status
  • Final
Deal Type
  • Alliance
    • Includes Equity
    • R&D and Marketing (Licensing)

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