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Ventana Medical's Automation Gamble

Ventana hopes to acheive big-time diagnostics success by bringing automation to the overlooked esoteric fields of immunohistochemistry and in situ hybridization. Like its predecessors in other segments of diagnostics, it faces resistance from potential customers who grumble about expensive, closed systems.

by Wendy Diller

It's a classic paradigm: a diagnostics company takes a fragmented, research-oriented labor-intensive laboratory discipline with limited clinical applications and introduces...

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