In the early 1990s, management at Beckman Instruments Inc.viewed the Italian diagnostic market with alarm. Italy was Beckman’s second-largest geographic market and spurred by changes in government reimbursement, testing volume there was declining at a rapid rate. Many of Beckman’s Italian customers were unable to meet minimum volume requirements on reagent sales.
While its European competitors stood by hoping for a turnaround, Beckman management took a hard stance. It pulled its high-volume...
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on In Vivo for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?