by Roger Longman
In Canada in 1991, Groupe Fournierwas selling its major drug, fenofibrate, a lipid-lowering agent, through a Quebec-based joint venture managed...
Fournier's European Strategy
To reduce its dependence on a stagnant and price sensitive French market, Fournier has created a low-risk R&D program coupled with an aggressive international acquisition program. The program attempts to take advantage of small-market research opportunities as well as acquisition targets overlooked by large companies or which fall out of mega-mergers. Is this gamble enough to ensure independence for a mid-sized player?
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