1. In Vivo

Norland's Low Cost Strategy

In osteoporosis, low cost testing means more widespread testing. More osteoporosis is discovered, and more drugs prescribed for treatment. Norland seeks to capitalize on the opportunity in low-cost testing.

by Roger Longman

By the summer of 1993, Norland Medical Systems BV was nearly bankrupt. The Dutch company had been formed to merge Stratec Medizintechnik GMBH, a successful German maker of relatively inexpensive...

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