1. In Vivo

Krauth Medical: Redefining European Hospital Supply

Unlike their logistics-driven counterparts in the US, European hospital supply distributors have stressed their role as exclusive sales agents for selected manufacturers. But in Germany, cost pressures are forcing hospitals to look at process as much as product, leading suppliers like Krauth into an array of service-oriented, asset management-based businesses.

by David Cassak

Traditionally, US and European hospital supply distributors have taken very different paths toward the same goal: arguing for the value of distribution in an ever more cost-constrained supply chain. Where...

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