Diagnostics Companies Put Their Spin on The Web

Confused, like everyone else, in vitro diagnostics companies are evaluating the potential of the Internet to bring profound changes to their business. Having reacted slowly to the advent of e-business, they are just starting to venture forth with strategic planning initiatives led by high-level executives. But they have yet to decide with which portals to align.

By Wendy Diller

Several years ago, Dade Behring Inc. sponsored an Internet symposium on cardiac markers. Twenty five hundred registrants listened as...

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