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Inside Applera: Celera Genomics Becomes Applied Bio's Diagnostics Angel

Applera Corp.'s new $75 million high-throughput genotyping initiative to be equally funded by its three businesses, Celera Genomics Group, Applied Biosystems Group, and Celera Diagnostics (a joint venture of Celera Genomics and Applied Bio) has provided a context for the company to begin to reveal its diagnostics strategy. New information about the structure of the joint venture also sheds more light on the acceleration of Celera Genomics' business strategy as it moves toward a collaborator-oriented drug discovery company model.

Applera Corp. 's July 24 announcement of a $75 million high-throughout genotyping initiative to be equally funded by its three businesses, Celera Genomics Group , Applied Biosystems Group (ABI), and Celera Diagnostics (a joint venture of Celera Genomics and ABI), coupled with its conference call two days later to discuss earnings, has provided a context for the company to begin to reveal its diagnostics strategy. New information about the structure of the joint venture, in which Celera Genomics is absorbing the short-term financial risk by covering the JV's initial operating losses, also sheds more light on the acceleration of Celera Genomics' business strategy as it moves away from an information-based genomics platform model toward that of a partnering-oriented pharmaceutical company. (See "The Proteomic Evolution of Celera, Incyte and Myriad," START-UP, June 2001 [A#2001900098.)

The new genotyping program is a way for Applera to further leverage the return on its human genome sequencing investment....

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