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Credible Competition for Roche In Molecular Diagnostics

Two of the biggest in vitro diagnostics companies are positioning themselves to go head-to-head with the market leader. Abbott Laboratories' diagnostic division is teaming up with Celera Diagnostics to identify, develop and market genomics tests. Meanwhile, Bayer's diagnostics division is buying a small DNA sequencing company, Visible Genetics, in an effort to expand its product and technology portfolio in the molecular field.

To be sure, over the years, a handful of companies have taken potshots at Roche Molecular Systems Inc. , the molecular diagnostics subsidiary of Roche . But RMS maintains a powerful presence, with more than 70% share of a roughly $700 million market.

Now, two of the biggest IVD companies are positioning themselves to go head-to-head with the market leader. Abbott Laboratories Inc....

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