By Jim Gilbert, Preston Henske and Ashish Singh
The pharmaceutical industry is a prisoner of its past successes. While the business environment for pharma companies has changed dramatically...
Rebuilding Big Pharma's Business Model
The blockbuster business model that underpinned Big Pharma's success is now irreparably broken: the costs of commercialization are too high and likely returns below the cost of capital. The industry needs a new approach, constructed from four inter-related building blocks--focused R&D; partnerships; customer solutions, not products; and a business unit, not functional, organizational model.