The Lilly Icos joint venture for the erectile dysfunction drug Cialis has the markings of a complementary alliance. Though too soon to gauge its commercial efficacy, so far the deal is working because both parties view it as a vehicle to build value of the sort important to them.
By Deborah Erickson
It's a real, if generally unspoken, fact of business life: pharmaceutical product deals always have an inherent tension that stems...
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