With Pluck and Luck, Sysmex Tackles Hematology

Sysmex's break in the US with distribution partner Roche frees it to reap the rewards of building its own brand. It's betting that a best-of-breed strategy can help it double revenues by 2006 and increase margins. It's got a stellar reputation but it's in a tough market that doesn't leave much room for error.

By Wendy Diller

Sysmex America Inc.'s new corporate offices sit half empty, but filling fast, in a former open field in Mundelein, IL. It's typical Midwestern terrain, surrounded by a mix of shopping...

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