MedPointe was born via the leveraged buy-out of an old, private pharmaceutical company, Carter-Wallace. Accepting financial strictures was part of the deal; the company must remain profitable. This increases the challenge for the "founders," seasoned pharma execs intent on leveraging the infrastructure they overhauled, to created an in-licensing based marketing powerhouse. Beyond competing with bigger pharma marketers, management's challenge remains bringing in new assets affordably.
By Deborah Erickson
When specialty pharmaceutical firms began emerging a decade or so ago, investors hailed them as a great new kind of business model. Small companies unburdened by the expense and risk...
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