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Novacept: A Patient Device Exit Strategy Succeeds

Using an aggressive clinical trials strategy to overcome early setbacks, Novacept is proof a small company can succeed in a big company market, and that a patient exit strategy can pay off for device companies--evidenced by Cytyc's $325 million cash acquisition of Novacept.

by Stephen Levin

Patience may be regarded as a virtue, but in today's medical device environment, start-up investors have little choice but to bide their time. The continued absence of an IPO market...

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