Branding works. In packaged goods; in insurance; in the movies. And among investors.
That's why, rather than taking Theravance Inc. 's rich marketing deal for the antibiotic telavancin as a net positive...
Branding works--in packaged goods and among investors. That's why, rather than taking Theravance's rich marketing deal with the Japanese company Astellas for the antibiotic telavancin -- rich in comparison to the best licensing deals signed in the segment -- as a net positive for the company, shareholders seemed disappointed.
Branding works. In packaged goods; in insurance; in the movies. And among investors.
That's why, rather than taking Theravance Inc. 's rich marketing deal for the antibiotic telavancin as a net positive...
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Mary Jane Hinrichs, Ipsen’s head of early development, talks to In Vivo about getting ahead of the competition by securing deals for candidates before they enter Phase I trials.
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The cell and gene therapy (CGT) clinical trial landscape in general and CAR-T cell clinical trials in particular are a special focus for the FDA, EMA, and other regulatory agencies. The whole industry is thus aware of the recent FDA safety investigation and requirements for labeling CAR therapy products.