Accuray: Building the Radiosurgery Market

Building a new product market is never easy, and the chances for a start-up in capital equipment are especially slim. Accuray has the scars to prove it. But after a long haul, it appears to be succeeding in building a market in radiosurgery.

by Stephen Levin

Albert Einstein, for all of his achievements, apparently missed his true calling—CEO of a medical device start-up company. One of Einstein’s notable quotes can serve as the mantra for many...

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