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Botox vs. Dysport: REMS is a New wrinkle in Big Market

A marketing battle with an unusual twist is brewing between Allergan's popular anti-wrinkle agent Botox and new-to-the-block Dysport, from Ipsen-Medicis. Both sides are citing their REMS (Risk Evaluation and Mitigation Strategy) as a key competitive advantage.

A marketing battle with an unusual twist is brewing between Allergan Inc.’s popular anti-wrinkle agent Botox and Ipsen/Medicis Pharmaceutical Corp.’s new-to-the-block Dysport: both sides are citing their REMS as a key competitive advantage.

The REMS (Risk Evaluation and Mitigation Strategy) program is turning out to be a weapon of choice because it gives...

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