Edwards: Transcatheter Valve Leader Proves You Can Go Home Again
After exploring a number of new product markets to drive growth in the decade since its spin-off from Baxter, Edwards has found its sweet spot in its own backyard: heart valves. Through an aggressive early acquisition, the company has emerged as the leader in what looks to be the next major device product market: - transcatheter valves. But in building a transcatheter valve business, Edwards must maintain its surgical customers while also selling to new physician customers: interventionalist cardiologists - a clinical specialty with a history of competing with surgery.
by Stephen Levin
Change is an inevitable part of business and it is often true that companies that resist change generally come to regret it. The key is recognizing impending change and responding...
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