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Asthmatx Following the Leaders In Defining Alair Sales Strategy

Asthmatx is adopting the commercial strategy of high profile successes including Kyphon, Acclarent, Novacept, Fox Hollow Technologies to roll out its Alair broncial thermoplasty system, which recently received approval from the FDA.

Asthmatx Inc. hasn't taken any chances in its seven-year pursuit of a Premarket Approval of its Alair Bronchial Thermoplasty System as a treatment for the most severe cases of asthma . In 2007, the company withdrew its plans to attempt an IPO in a rocky market and accepted a $50 million investment from Olympus Medical Systems Group, a division of Olympus Corp., in exchange for 15% of the company. [See Deal][See Deal] ( See "Asthmatx Breathes Easier," IN VIVO, October 2007. Also see "Asthmatx Breathes Easier" - In Vivo, 1 October, 2007.) Earlier on, the company wanted to leave nothing up to an advisory panel's discretion so it negotiated a rigorous clinical trial regimen for its catheter and bronchoscope, putting the Alair system through four separate clinical trials, with three of them randomized and controlled, just to prove beyond a doubt that the device worked.

The hard work paid off. Last fall, an FDA panel found the results of the trial to be conclusive enough...

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