Ever since December 2010, when Sanofi, which recently dropped the Aventis portion of its name, announced former National Institutes of Health Director Elias Zerhouni was spearheading the French pharma's R&D initiatives, outsiders have expected major changes in how the firm will approach innovation. A newly launched grass roots campaign aimed at academics and the biotech community offers some insight into the French pharma's reinvigorated R&D organization, which is meant to be more flexible and entrepreneurial. Despite the potential upheaval caused by its recent $20.1 billion acquisition of Genzyme Corp., Sanofi is talking up a handful of targeted areas of high unmet need and commensurately huge opportunities that are a critical part of its long-range strategy. [See Deal] ( See "Sanofi/Genzyme: Emblematic of What Big Pharma's Buying Now," IN VIVO, March 2011 Also see "Sanofi/Genzyme: Emblematic of What Big Pharma's Buying Now " - In Vivo, 1 March, 2011..)
Sanofi actually announced its reworked R&D structure in June 2009, about six months after Christopher Viehbacher took over as CEO....
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on In Vivo for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?