FDA approval of Gen-Probe Inc.’s Aptima cervical cancer screening test in late October may well mark a step-up in the continuing battle for share in the $300 million market for nucleic-acid-based tests for the presence of human papilloma virus (HPV), the cause of virtually all cervical cancer. More broadly, the introduction of new HPV markers could shift the dynamics of the $2-billion-plus overall market for cervical screening and diagnosis, potentially diminishing at long last the use of the Pap smear as a primary screening tool.
The hope of turning away from cytology and toward more direct HPV testing is not new. A decade ago, it...
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