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Solta Medical: In Aesthetics, A New Device Model For An Evolving Market

Solta Medical was formed by the merger of two aesthetic device start-ups targeting the same customer with complementary technologies: Thermage in skin tightening and Reliant in skin resurfacing. Solta Medical’s product and marketing strategy has made it more immune in the economic downturn than its peers in aesthetic energy devices. What’s helped it most these past few years is its reliance on high margin disposables, rather than capital equipment, for the majority of its revenues.

The aesthetic industry has changed drastically in the last 10 years. Once, cosmetic surgery was the privilege of the very wealthy with the time and means to undergo the knife to achieve perfect beauty. But today, thanks to less invasive technologies, aesthetic procedures are viewed by many as an anti-aging regimen that’s almost indispensable. At least so one might gather from the strength of certain aesthetic procedures during the recent recession.

According to the National Bureau of Economic Research, the recession began in December 2007 and hit a trough in June...

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