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Breathe Technologies: Penetrating The Ventilator Market

Breathe Technologies is bringing a bit of disruption to the staid ventilator market: NIOV, a portable ventilator, can help patients breathe easier both inside and outside the hospital. But perhaps because innovation in this field isn’t common, the company is meeting resistance from some payors, most notably the Centers for Medicare and Medicaid Services, which doesn’t see the device as a ventilator but rather another form of oxygen therapy.

Here’s a simple fact about health care: no drug or device will improve a person’s health if he can’t draw a simple breath. Without the ability to draw complete tissue-enriching oxygen to the entire body, an otherwise healthy person is resigned to a life of headaches, fatigue, pain, and loss of cognition skills. Without relief, this shortness of breath – or dyspnea – will continuously pull a person down into a prison of immobility and, eventually, death. A healthy person needs only to spend a short time taking all of his air through a drinking straw to appreciate the awful sensation.

At some point, the downward spiral will land a person in a hospital bed or another clinical setting where a...

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