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Entering The Generics Business In Mature Markets: Lessons Learned From 4,500 Launches

In response to major market challenges, Big Pharmas have or are considering entering the small-molecule generics business. An IMS Consulting Group analysis of more than 4,500 generics launches between 2005 and 2010 tracks key attributes would-be branded company players need to know for success.

Many innovative pharmaceutical companies looking to diversify consider entering the small-molecule generics business, which they view as a logical adjacent space with comparatively low barriers to entry, and one that is synergetic with their existing business.

An IMS data-driven study of 4,500 generics launches confirms the importance of a strong local presence, large global scale, and...

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