The global pharmaceutical industry is facing decreasing margins triggered by various internal and external reasons. To address the crisis effectively long term, we see pharma’s integration into care management, combined with data generation and analysis of real-world outcomes, as a way to charge for the value pharma adds.
Over the past few years, Big Pharma has experienced shrinking EBIT (earnings before interest and taxes) margins. The reasons behind this development are internal as well as external.
Internal reasons include the well-known patent-cliff, with many of the industry’s top revenue drivers losing exclusivity. In addition, Big Pharma...
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