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All About Value – Olympus Medical Gets To Feel The NICE Effect

 
• By Ashley Yeo

The UK NICE HTA process can have a positive effect on medical device businesses even before a positive decision is made. That is the experience of surgery products innovator Olympus Medical Systems, a top-30 company globally that is laying down a marker in its approach to clinical and cost effectiveness.

Submitting the TURis (transurethral resection in saline) procedure for approval by the National Institute for Care Excellence (NICE) was not among Olympus Medical Systems Group’s initial UK plans for progressing the benign prostatic hyperplasia (BPH) treatment technology.

Indeed, it was relatively late – mid-2013 – when the Southend-on-Sea, UK subsidiary of the Japanese multinational decided to send...

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