Intuitive’s da Vinci: Will Familiarity Breed Success?

18 Mar 2015

Robotic soft-tissue MIS pioneer Intuitive Surgical continues to advance its offering in this disruptive area of medical technology. Having weathered an adverse incident-related storm, it is putting efforts into driving OUS business, broadening surgical applications, and convincing the doubters about robotic surgery’s place and role in the catalog of care delivery.

Quietly and steadily, it seems, Intuitive Surgical Inc., manufacturer of the da Vinci Surgical System for robotic-assisted surgery (RAS), is beginning to do two things very well: laying to rest the banner headlines and negative stories from 2012–13 relating to its teething problems, and convincing the traditionalists that minimally invasive RAS has a big place in the operating room of the future.

The OR of the present, in fact. The very first da Vinci surgery was performed in Frankfurt, Germany, in 2000....