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Options For Medtechs In A Value-Based Care World

 
• By Harry Liu and Brahadeesh Chandrasekaran

Driven by increasingly cost-conscious payers, health care is shifting from a volume-based model to “value-based care,” now the latest buzzword. In response, the medical device industry has started employing new commercial strategies.

Medtech Value Based Care_1200

Almost everyone has a definition of value and it's not likely that all definitions will be the same. To the question “What is value?” we would argue that it is the perceived worth of a product or service relative to the cost of purchasing that product or service. The sources of value often vary across different clients.

We cannot over-emphasize the importance of health care providers in product commercialization. The extent of a medical technology’s diffusion depends...

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