1. In Vivo

Biopharma 2018: Is There Still A Place For Pharma In The New Health Care Economy?

 
• By William Looney

2018 will be a time of transition in health care, when biopharma’s counterparts in adjacent industry segments scale up in a radical redesign of their traditional business models. Biopharma is not moving as quickly, and it confronts a strategic dilemma on how to address the prospect of a much more powerful set of rivals in the ongoing battle to own the patient experience in medicine.

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The key challenge confronting biopharma in 2018 is the disconnect between an abundance of transformative science and a hidebound commercial and regulatory model that continues to place barriers to making the right medicines accessible to patients who need them. It’s a structural problem in the delivery and financing of health care overall, but one that impacts biopharma disproportionately by adding to the cost of drug development, denting the benefits of innovation and diminishing the industry’s reputation as a force for social good.

Solving for the imperfections that guide institutional behavior – can human health provision ever be anything but “messy”? – will dominate the commercial and policy agenda for biopharma in 2018....

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