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The Tailor Will See You Now – J&J's EMEA VP Explains Total Care Partnership For Hospital Systems

 
• By Ashley Yeo

Johnson & Johnson's global CareAdvantage system, a tool to help hospital systems deliver quality care efficiently and affordably, was launched in spring 2017. Almost a year into the initiative, Hugo Breda, the group’s EMEA vice president, explains the role that J&J plays as it brings its unique care provision concept to clients.

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Although the US launch of Johnson & Johnson's CareAdvantage program seemed to get a greater share of the headlines during the global roll-out in spring 2017, the Europe-Middle East-Africa (EMEA) part of the initiative is quietly and efficiently penetrating both minds and markets in its target geography. (Also see "J&J Ups The Tempo In The March Toward Value-based Health Care" - In Vivo, 14 February, 2017.)

Hugo Breda, vice president of Johnson & Johnson's strategic capabilities for medical devices, EMEA, says that the Europe and beyond...

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