Navigating from concept through reimbursement and market acceptance can be a long haul for a traditional medical device company, so consider how much more complicated and potentially lengthy the process can be for digital and connected care products. And also consider the risks of being behind the curve, because some medtechs are already mapping out their digital futures, says Pete Masloski, a managing principal at ZS Associates.
Speaking to In Vivo, Masloski, who also leads ZS' global digital and connected health practice, put it flatly: manufacturers of...