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Pharma’s Digital Directive: Not If, But How

 
• By Rachel Laing, Alessia Deglincerti, Melinda Kutzing, Aurelie Deleforge, and Mark Ratner

Data science and data analytics offer operational advantages throughout large organizations. And the pharma should approach digital technology pragmatically, first applying the tools to what it already does.

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Embracing digital technology, partnering for success • Source: Shutterstock

Digital technology, which includes the use of machine learning algorithms around large data sets and real-world data as well as digital measurement tools for collecting a wide swath of data in real time, has potential for impacting many parts of the pharma value chain. These methods can reduce time and cost to market through digitizing clinical trial operations and manufacturing; improve the understanding of how products perform in the real-world; and make products more competitive by improving patient outcomes through the use of a digital drug or companion digital solution.

“It will probably change every aspect of research and development,” says Mathai Mammen, MD, PhD, global head of R&D for...

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