Digital technology, which includes the use of machine learning algorithms around large data sets and real-world data as well as digital measurement tools for collecting a wide swath of data in real time, has potential for impacting many parts of the pharma value chain. These methods can reduce time and cost to market through digitizing clinical trial operations and manufacturing; improve the understanding of how products perform in the real-world; and make products more competitive by improving patient outcomes through the use of a digital drug or companion digital solution.
“It will probably change every aspect of research and development,” says Mathai Mammen, MD, PhD, global head of R&D for Janssen Pharmaceuticals Inc., a unit of Johnson &...
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