US Generics Market Continues To Seek Stability

Firms Adopt Varying Strategies To Ride Out Ongoing Turbulence In The US

 
• By Dave Wallace

As the US generics market continues to experience turbulence, the industry’s largest players are adopting a wide range of strategies to cope with the uncertainty as signs of stabilization begin to emerge.

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Pricing Pressure Continues In Generics Market

At the start of 2019, the chief executive of one of the generics industry’s biggest players set out a bold claim: that the severe US pricing pressures experienced over the past few years had stabilized, bringing an end to a period of misery for many generics producers.

“The whole pricing dynamic in US generics [has] changed,” Teva Pharmaceutical Industries Ltd. president and chief executive officer Kåre...

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