Medtechs Enter The Decade Of Digital, Consumers and Wellness

In Medtech, Companies Will Come To Incorporate Digital As A Means To An End

For providers and medtech manufacturers alike, the decade ahead will be a time of coming to terms with digital technologies and integrating new methods of payment. Quality of service delivery remains the market entry criterion, but companies will have to adapt to evolving health care delivery models. The stakes are implausibly high. Will they be able to capitalize on the changes in a market that is more competitive and unpredictable than ever?

2020
A medtech industry ready for a new decade • Source: Shutterstock

The patient is increasingly the focus of the combined efforts of health care stakeholders, dictating more and more how the broad concept of value must be integrated into health care delivery. Digital technologies will expedite the process. Yet critics unfairly claim health care is too slow to transform. 2020 will be the year when the industry shake-out from the EU Medical Device Regulation will become fully visible; until now, it has mainly been silence and speculation. The MDR has united medtech executives on one thing: it must not slow down access to innovation for patients. But is it a failure in waiting? Innovation will remain the spine of the industry, but disruptive forces are telling manufacturers the old business model will not suffice.

“Digital is no longer a vertical, it cuts across all sectors. It is a horizontal.” Andy Fish of AdvaMed was explaining to the press in late fall 2019 that, in...

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