The idea of catering more directly to patient needs, or of “meeting patients where they are,” has gone from an aspirational goal to a reality during the COVID-19 pandemic. In 2019, 11% of US consumers had used telehealth to connect with caregivers. By April 2020, 46% of US consumers reporting using telehealth to replace cancelled health care visits, according to a survey conducted by McKinsey & Company.
Similarly, the COVID-19 pandemic is also hastening a biopharma industry shift toward hybrid and virtual clinical trials, as well as...