COVID-19 – A Catalyst For Change In Patient Centricity

Insights From Bernie Zeiher, Astellas Pharma CMO

Astellas’ chief medical officer, Bernie Zeiher, shares perspectives on how COVID-19 has forced the health care industry to think differently about patients’ diverse needs and how the best of these changes must become the norm in delivering patient-focused innovations.

Bernie Zeiher, chief medical officer, Astellas Pharma • Source: Astellas Pharma

COVID-19 has presented new, previously unimaginable challenges to all aspects of our global community, not least our health care systems. The pandemic has impacted almost every part of health care delivery – with new strategies to manage unprecedented patient numbers, elective surgery and equipment supply chains, and the increased use of e-health and virtual care.

For the pharma and biotech sectors, this has meant adapting many long-standing operational practices and responding with agility in a...

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