Using Social Media To Engage Patients And Serve Clients
• By Ben Comer
HashtagHealth builds social media campaigns informed by sophisticated social listening, a focus on specific patient needs and a measurable return on investment for clients. 2021 Rising Leader Brittany Latson, a HashtagHealth co-founder, has leveraged her unique career experiences – at Disney, CVS, and advertising agencies large and small – to create a business that reflects her own values and priorities.
Ovid Therapeutics' president and COO Meg Alexander is leading the company’s strategic pivot toward innovative neurological treatments, potentially creating a new class of medicines for rare neurological disorders.
Namrata Saroj, chief business officer of Ocular Therapeutix, is highly respected in the retina community for her contributions to drug development. She talked to In Vivo about her journey in ophthalmology, leadership philosophy and the importance of authenticity in a close-knit specialty.
Emma Hodcroft, co-founder of Pathoplexus and a key Nextstrain contributor, stresses the importance of career flexibility for young scientists. She urges early-stage researchers to embrace curiosity, using her unconventional path as an example of how curiosity can lead to impactful success.
Kura Oncology's new chief medical officer discusses her path to leadership, the company's advancing AML pipeline, and her methodical approach to developing treatments for underserved oncology indications.