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Star Power: How Celebrity Endorsement Is Shaping Pharma In India

 
• By Anju Ghangurde

Pharma in India draws on celebrity endorsement to spotlight specific disease conditions, with social media adding new dimensions to these efforts. But do these campaigns, now facing increasing disclosure scrutiny more widely, deliver a return on investment?

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Pharma Reaches For The Stars • Source: Alamy

From sports persons to film stars and other influencers, pharma in India is upping the glitz and glam to drive home the message around products and specific disease conditions.

While celebrity endorsement or messaging isn’t really new in the sector in the country, there’s been a noticeable uptick over...

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