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Outlook
2023

Annual Industry Ranking And Forecast

Digital Health And Pharma Still Defining Rules Of Engagement

Pharma is still searching for how to best bring digital therapeutics on board

Executive Summary

Despite all of the buzz around adoption of digital health tools and whopping VC investments in consumer-facing digital health firms, pharma has yet to articulate a business model for co-development or integration of behavior-modifying digital therapeutics into their portfolios.

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