Digital Health And Pharma Still Defining Rules Of Engagement

Pharma is still searching for how to best bring digital therapeutics on board

20 Oct 2022

• By Mark Ratner

Despite all of the buzz around adoption of digital health tools and whopping VC investments in consumer-facing digital health firms, pharma has yet to articulate a business model for co-development or integration of behavior-modifying digital therapeutics into their portfolios.

Given the prevalence of behavioral health issues that often accompany chronic diseases, pairing a pharmacotherapy with a digital therapeutic aimed at driving behavioral change would at first blush seem a natural fit. For example, many psychiatric conditions including depression, anxiety and sleep disorders occur during or as a consequence of treatment of all sorts of diseases. In 2021, psychiatry-related prescription digital therapeutics accounted for 37% of digital therapeutics across all phases of development as well as the majority of digital care programs, according to data from IQVIA.

More generally, behavioral change, including treatment with conventional cognitive behavioral therapy (CBT), can improve outcomes in many major diseases and...

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