When deciding on its company moniker in 2010, bluebird bio said the name exemplified its intent to set a bold new course for the future. The Eastern Bluebird is known to be a symbol of transition and renewal as well as a competitive and disciplined bird, it said at the time, traits that were reflected in the company’s passion for transforming the lives of patients and their families.
Twelve years down the line and two therapy approvals later, the company continues to set its stall by the characteristics...