The commercial challenges of the next few years will be different than those of the past. No longer simply a race to capture market share, biopharma companies now have to contend with the weight of pricing pressures and market access legislation. The Inflation Reduction Act in the US, the European Union’s proposed EU-wide compulsory licensing plan, and other anticipated market and policy changes are requiring new investments in commercial models. ([A#PS148689)]
In a recent report, The Next Era Of Commercialization, Accenture looked back at commercial investments between 2018 and 2022 among...